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Multichannel strategy, universalism, and the challenge of audience fragmentation. / Lassen, Julie Mejse Münter.
Universalism in Public Service Media: RIPE@2019. ed. / Philip Savage; Mercedes Medina; Gregory F. Lowe. Göteborg : Nordicom, 2020. p. 91-111 (RIPE@; No. 9).
Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review
Harvard
Lassen, JMM 2020,
Multichannel strategy, universalism, and the challenge of audience fragmentation. in P Savage, M Medina & GF Lowe (eds),
Universalism in Public Service Media: RIPE@2019. Nordicom, Göteborg, RIPE@, no. 9, pp. 91-111. <
https://www.nordicom.gu.se/sv/system/tdf/kapitel-pdf/06_lassen.pdf?file=1&type=node&id=40758&force=>
APA
Vancouver
Lassen JMM. Multichannel strategy, universalism, and the challenge of audience fragmentation. In Savage P, Medina M, Lowe GF, editors, Universalism in Public Service Media: RIPE@2019. Göteborg: Nordicom. 2020. p. 91-111. (RIPE@; No. 9).
Author
Lassen, Julie Mejse Münter. / Multichannel strategy, universalism, and the challenge of audience fragmentation. Universalism in Public Service Media: RIPE@2019. editor / Philip Savage ; Mercedes Medina ; Gregory F. Lowe. Göteborg : Nordicom, 2020. pp. 91-111 (RIPE@; No. 9).
Bibtex
@inbook{2e8bdc6d8a3646a0a568c6c067569b8d,
title = "Multichannel strategy, universalism, and the challenge of audience fragmentation",
keywords = "Faculty of Humanities, Public Service Media, Linear and non-linear television, Legacy mass media, Danish media",
author = "Lassen, {Julie Mejse M{\"u}nter}",
year = "2020",
month = jun,
language = "English",
isbn = "978-91-88855-26-8",
series = "RIPE@",
publisher = "Nordicom",
number = "9",
pages = "91--111",
editor = "Philip Savage and Mercedes Medina and Lowe, {Gregory F.}",
booktitle = "Universalism in Public Service Media",
}
RIS
TY - CHAP
T1 - Multichannel strategy, universalism, and the challenge of audience fragmentation
AU - Lassen, Julie Mejse Münter
PY - 2020/6
Y1 - 2020/6
KW - Faculty of Humanities
KW - Public Service Media
KW - Linear and non-linear television
KW - Legacy mass media
KW - Danish media
M3 - Book chapter
SN - 978-91-88855-26-8
T3 - RIPE@
SP - 91
EP - 111
BT - Universalism in Public Service Media
A2 - Savage, Philip
A2 - Medina, Mercedes
A2 - Lowe, Gregory F.
PB - Nordicom
CY - Göteborg
ER -
