Standard
Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents. / Rehne, Joakim; Møldrup, Claus.
In:
Journal of Medical Marketing (Print Edition), Vol. 8, 2008, p. 31-38.
Research output: Contribution to journal › Journal article › Research › peer-review
Harvard
Rehne, J & Møldrup, C 2008, '
Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents',
Journal of Medical Marketing (Print Edition), vol. 8, pp. 31-38.
https://doi.org/10.1057/palgrave.jmm.5050120APA
Rehne, J., & Møldrup, C. (2008).
Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents.
Journal of Medical Marketing (Print Edition),
8, 31-38.
https://doi.org/10.1057/palgrave.jmm.5050120Vancouver
Rehne J, Møldrup C.
Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents.
Journal of Medical Marketing (Print Edition). 2008;8:31-38.
https://doi.org/10.1057/palgrave.jmm.5050120Author
Rehne, Joakim ; Møldrup, Claus. / Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents. In: Journal of Medical Marketing (Print Edition). 2008 ; Vol. 8. pp. 31-38.
Bibtex
@article{c2280f70dbae11dcbee902004c4f4f50,
title = "Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents",
keywords = "Former Faculty of Pharmaceutical Sciences",
author = "Joakim Rehne and Claus M{\o}ldrup",
year = "2008",
doi = "10.1057/palgrave.jmm.5050120",
language = "English",
volume = "8",
pages = "31--38",
journal = "Journal of Medical Marketing",
issn = "1745-7904",
publisher = "SAGE Publications",
}
RIS
TY - JOUR
T1 - Danes' awareness of and attitude towards direct-to-consumer advertising (DTC-A) of prescription drugs: A quantitative survey of 3,000 respondents
AU - Rehne, Joakim
AU - Møldrup, Claus
PY - 2008
Y1 - 2008
KW - Former Faculty of Pharmaceutical Sciences
U2 - 10.1057/palgrave.jmm.5050120
DO - 10.1057/palgrave.jmm.5050120
M3 - Journal article
VL - 8
SP - 31
EP - 38
JO - Journal of Medical Marketing
JF - Journal of Medical Marketing
SN - 1745-7904
ER -
